$150K for a Keychain? Labubu Is the Hottest Collectible of 2025

2 minutes read

Move over sneakers and NFTs—this year’s most coveted accessory isn’t a pair of kicks or a crypto token. It’s a mischievous elf-monster on a keyring: Labubu, the quirky collectible from Pop Mart, has taken global pop culture by storm.

Why Labubu Matters

Culture & Celebrity: BLACKPINK’s Lisa was spotted with a Labubu keychain in 2024, instantly turning it into a global style icon.

Collector’s Craze: Sold in blind boxes, Labubu figures cost around 10-20BHD each but resell for 500BHD+, especially rare or secret editions.

Financial Firepower: Pop Mart’s net income surged nearly 188% last year—driven largely by the Labubu line and its obsessive fan base.

Breaking Records

Labubu isn’t just a collectible—it’s a record-breaker. Earlier this year, a human-sized Labubu figure sold for over 75,000BHD at a Beijing auction. Another limited-edition piece inspired by Pharrell Williams reached 170,000BHD solidifying Labubu as one of the most valuable art toys in the world.

The Dark Side of Demand

With massive hype come growing pains:

Counterfeits are flooding online markets, with knockoff versions (“Lafufu”) tricking buyers into cheap imitations.

Blind-box addiction is raising ethical concerns. Critics argue the purchase model mimics gambling, especially among young collectors.

Despite the concerns, the movement continues to grow.

From Hong Kong to Harrods

Labubu’s reach spans from Pop Mart flagship stores in Asia to curated displays in Dover Street Market, Harrods, and New York art galleries. Pop-ups regularly sell out in minutes, with long queues and resale wars becoming part of the culture.

With prices rising and editions getting rarer, Labubu is no longer just a toy — it’s a lifestyle.