Onyx Rotana

Onyx Rotana is a leading hotel management company with properties across the Middle East, Africa, Eastern Europe, and Türkiye. Nasser Al Nowais and Selim El Zyr founded the company in 1992. Al Nowais shaped the strategic vision, while El Zyr led the focus on service and operations. Their combined efforts built a brand known for quality, warmth, and regional pride.

The journey began with the opening of Beach Rotana in Abu Dhabi. The hotel offered over 400 rooms, direct access to the city’s first shopping mall, and popular dining venues. It quickly became a flagship property and set the standard for Rotana’s growth and service excellence.