Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of the Kingdom of Bahrain, has announced a strategic partnership with French investment company TRAIL, marking a significant step in Bahrain’s efforts to expand investment opportunities in emerging global industries.

The announcement was made at the Choose France Summit in the presence of His Excellency Shaikh Salman bin Khalifa Al Khalifa, Minister of Finance and National Economy, and His Excellency Nicolas Forissier, Member of Parliament and Representative of the Indre Department in France.

Investing in the SLAM Economy

As part of the partnership, Mumtalakat has become an investor in the SLAM Fund, the world’s first private equity fund dedicated to sport, luxury, arts, and music. The fund focuses on sectors that are increasingly shaping global consumer trends, culture, and economic growth.

The collaboration combines TRAIL’s expertise in these industries with Mumtalakat’s regional reach to support the development of SLAM sectors in Bahrain and across the GCC. The partnership will also help drive regional expansion opportunities and capital-raising initiatives.

Supporting Bahrain’s Growth Vision

His Excellency Shaikh Salman bin Khalifa Al Khalifa said the agreement reflects the strong economic relationship between Bahrain and France while supporting the Kingdom’s goals of attracting investment, fostering innovation, and advancing economic diversification.

His Excellency Shaikh Abdullah bin Khalifa Al Khalifa, Chief Executive Officer of Mumtalakat, noted that the partnership aligns with the fund’s strategy of investing in high-potential sectors that can contribute to long-term growth and value creation.

Meanwhile, Xavier Marin, President of TRAIL, highlighted Bahrain’s strategic position as a regional investment hub and confirmed plans to establish a TRAIL office in Manama to support future opportunities across the GCC.

Looking Ahead

More than an investment agreement, the partnership reflects a shared vision to unlock opportunities in high-growth industries while strengthening Bahrain’s position as a gateway for innovation, investment, and international collaboration in the region.

A new chapter in the region’s experience economy has begun as Faalyat and Casta Diva Group announce a strategic partnership that brings together regional expertise and global creative excellence to redefine how immersive experiences are conceived, designed, and delivered across the GCC.

The collaboration marks a significant milestone for both organisations, combining Faalyat’s deep understanding of regional markets, strong executional capabilities, and established presence across the Gulf with Casta Diva Group’s internationally recognised creative network, award-winning storytelling expertise, and global experience in delivering world-class productions.

Built on a shared vision for innovation, creativity, and meaningful audience engagement, the partnership aims to elevate the standards of experience architecture throughout the region. Together, the two organisations will develop and deliver transformative experiences that connect brands, communities, and audiences through powerful storytelling and innovative event solutions.

As the GCC continues to emerge as a global hub for tourism, entertainment, culture, and major international events, the demand for impactful, memorable, and immersive experiences has never been greater. Through this partnership, Faalyat and Casta Diva Group are positioned to meet that demand by combining local insight with international perspective, creating experiences that resonate both regionally and globally.

Faalyat’s proven track record in delivering large-scale events and strategic initiatives across Bahrain and the wider GCC provides a strong foundation for the collaboration. Paired with Casta Diva Group’s global creative expertise and extensive international network, the partnership creates new opportunities for innovation, cross-border collaboration, and creative excellence.

Beyond event delivery, the alliance represents a commitment to pushing the boundaries of experience architecture. By integrating strategic thinking, creative storytelling, audience engagement, and flawless execution, the partnership seeks to create moments that leave lasting impressions and generate meaningful impact.

The collaboration also reflects a broader ambition to contribute to the evolution of the region’s creative and experiential landscape. Through shared knowledge, international best practices, and a forward-looking approach to innovation, Faalyat and Casta Diva Group aim to help shape the future of live experiences, destination activations, cultural initiatives, and brand engagement across the GCC.

As both organisations look ahead, this strategic partnership stands as a testament to the power of collaboration in driving growth, creativity, and transformation. With a shared commitment to excellence and a vision for what the future of experiences can be, Faalyat and Casta Diva Group are poised to deliver a new generation of immersive, world-class experiences that inspire audiences and redefine expectations throughout Bahrain and the wider region.

Together, they are not only creating events; they are building the future of experience architecture in the GCC.