Azadea Group - Deichmann

Founded in 1913, Deichmann has remained a family-owned and independent business for more than a century. What began in Essen, Germany, has grown into Europe’s leading shoe retailer, with headquarters still in the Ruhr region and operations spanning 26 countries, 3,800 stores, and more than 38,000 employees.

Deichmann is the market leader in both Germany and Europe, offering one of the widest footwear selections across all age groups. Known for outstanding value, the company is also quick to capture emerging fashion trends, thanks to dedicated fashion scouts who bring the latest styles into collections at speed.

The portfolio combines heritage and innovation, from long-standing brands like Elefanten, Gallus, and Medicus, to contemporary labels such as 5th Avenue and the youthful Graceland line. Athletes rely on Victory sports shoes, while international names like Adidas, Nike, Puma, and Kappa further enrich the range. Beyond fashion and price, Deichmann remains committed to delivering quality, comfort, and safety in every pair.